Tomáš Hodboď
Last week GLAMI held their ‘All Hands’ meeting to review the achievements of 2018 and to discuss this year's priorities. As Michal and Tomas have nothing to hide and subscribe to maximum transparency, the meeting speech is presented here. Maybe it will help the GLAMI team achieve what they have set themselves for 2019 :)
GLAMI GOES TO 2019
2018 was another great GLAMI year!
Some of the team’s achievements in 2018 that helped us to get there:
Long story short: Together, we grew GLAMI by more than 100 % year-on-year. Again.
And what has made me the happiest? We have doubled the team to 66 great people in Prague, and in the whole Inspigroup, there are now more than 120 amazing individuals. Did you know there are people on the team who refused offers from companies such as Google and Amazon? That means a lot to me, as it shows that they believe in our team and in our mission.
To make my summary truly comprehensive, I mustn’t forget some of the challenges we’ve been facing as we grow and discover new levels:
I believe that only by talking about these issues frankly will we be able to face them and address them. Overall, I am really happy that we are fulfilling our goal of being the largest independent source of fashion trends and items sold online. Our 2018 results show that we are on the right path.
2019 - THE YEAR OF RESPONSIBLE GROWTH
Fashion is already the largest e-commerce category in most developed countries, and it is also the fastest growing segment. But it still accounts for only 10 % of all fashion retail. Ninety percent of fashion is still purchased in brick and mortar stores. This tells us that we have a long way to go. We can only do this by always standing on the side of our customers, helping them to uncover new brands that suit their individual styles, and allowing them to shop comfortably and reliably.
There is one more thing I would like to emphasize this year.
You may have heard that fashion is one of the highest polluting industries.
If you haven't seen yet, I recommend that you watch The True Cost, a documentary exploring the impact of fashion on people and our planet. Everyone in the industry—producers, sellers, brands and customers—is beginning to realize the negative impact of the fashion industry on the environment. According to the Pulse of the Fashion Industry report, 75 % of fashion companies have improved their sustainability score compared to last year. And their actions have become more visible:
Our Fashion (Re)search confirms this trend. We’ve found that:
BUT ... 48 % of customers do not know which brands are sustainable or ethical.
Low awareness of sustainable brands is the biggest barrier to their purchase.
And this is exactly where GLAMI should play a role.
Why? Because people care and because, as Ecoalf says, “there is no planet B”.
Does that mean we drop 90 % of the items we list? We still want to gather and organize all fashion in one place so that anyone can discover it. If we are to help the fashion industry become more responsible, we need to support change and encourage progressive, sustainable brands by promoting their stories, and then let shoppers decide.
If at the end of 2019 I could say that we’ve helped people shop more responsibly and meaningfully at GLAMI, I would be really happy. We would know that we have done something good for ourselves and our planet.
2019 PRIORITIES
These are the main priorities for 2019 based on the points above and on discussions with our countries and chapters:
IF WE WANT TO PUT A NUMBER ON IT
These projects are crucial to build a better GLAMI for even more users. We are confident this is the best way to bring great customers to our partner shops to surpass sales worth 200 million Euro this year.
Great wonders lie ahead — let’s embark on the journey!
Thank you so much!
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